I work together with brands to craft UX strategies along with a unique and innovative digital approach.
UX
UI
Web Development
Mobile Design
UX Requires Proof…
I create performance driven results using a suite of usability tools that help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.
For Example
Tracking page visits for more accuracy seems like a no brainer, but…
By making page visits your primary goal we have seen page visit goals up to 50% more accurate than clicks or on form submits. Ensuring there is only one way to get to the unique goal page URL once a visitor is part of the experiment.
By breaking down the funnel you can identify bottlenecks
By tracking conversions at each step in the funnel you can confirm that you have raised conversions to the immediate next step and see whether the effect persisted to the next pages or got lost in a bottleneck. You could also see if your seemingly beneficial change at Step 1 created a bottleneck at Step 2.